Loop 21 is a vibrant brand focused on creating an inclusive and dynamic identity through both branding and packaging design. The project brief called for a visual language that reflects continuity and cultural connection, with a distinctive turquoise palette to ensure urban appeal. The logo integrates a clever elements within the typography, showing the loop, blending modern and playful design aspects.
Packaging and brand elements are crafted to engage a diverse audience while maintaining a fresh, contemporary look.
