Picnic is a heritage brand distinguished by a design approach that balances nostalgic charm with modern sophistication.
The project brief called for a comprehensive rebranding and spatial design that honors the brand’s 1980s roots while introducing a fresh, contemporary identity.
Branded interiors were developed to evoke warmth and familiarity, blending vintage elements with clean, updated aesthetics. The visual identity carefully integrates bold typography and subtle retro cues, creating a cohesive experience that resonates across physical spaces and brand touchpoints.
