Ricorn Steakhouse was envisioned as a modern destination where fire, craft, and indulgence converge. At its heart lies the element of flame - raw, alive, and precise -— shaping every layer of the brand. The strategy sought to translate the power and rhythm of the grill into a refined visual and spatial language.
The identity reflects this elemental story: bold geometry and confident typography evoke structure and control, while the palette of brick, ember orange, and char captures the warmth and energy of fire itself. Within the space, developed with Novil Experience Dubai, the ceiling lines echo the grill’s pattern, textured walls recall the roughness of flame-touched surfaces, and metallic highlights mirror the glow of heat. Each detail connects back to the origin of fire, creating an experience that feels powerful yet poised, raw yet exquisitely refined.
